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Fairport's Track Record
Fairport has been Australia’s leading developer and distributor of farm production recording and mapping software since 1988 with its flagship product PAM. Starting out in 1988 as a tool to record the daily events on a farm, PAM has developed and grown into a powerful farm and horticultural management information system as a result of the feedback from Australia’s cutting edge primary producers and the requests of organisations like the CSIRO, the state Departments of Agriculture, Dovuro Seeds, Pacific Seeds, the IHD Group, Elders, Landmark, the CRT group, the CRC of Viticulture, GWRDC and many corporations and agronomy groups both small and large.
Although Fairport is sometimes perceived to be catering for only the larger farming enterprises, the majority of our clients are family farming, grape growing and horticultural operations. We pride ourselves in our ability to cater for the needs of the corporate agriculture sector as well. Our list of clients is a who’s who of the primary production sector both in Australia and in the other countries we service.
Our carefully chosen software development tools and underlying database systems have stood us in good stead in this regard. We also have a group of very talented and professional developers, who arrived at Fairport with significant skills.
Annual sales of PAM continue to grow. PAM enjoys a market share of around 60% in the Australian farm production recording software market, with the other 40% being shared amongst 10 or more other programs and some farmers using spreadsheet software. (See Kondinin’s “Farming Ahead” Magazine. September 2003). In that same article the survey revealed that our PAM software had a satisfaction (‘would buy again’) factor of 89% which was the highest rating of any farm software.Fairport was the first agricultural software company to release software for both Palm and PocketPC hardware platforms. Pocket PAM was first released in August 2000.
Fairport’s FarmStar system was Australia’s first and remains Australia’s only precision farming software suite catering for farmer’s cross-hardware platform needs. FarmStar can read in data from Australia’s premier precision farming hardware manufacturers as well as those from the UK and the USA.
Fairport has predominantly serviced the small to medium farm software market. However, throughout our time in business we have also had many dealings with agri-business corporations including creating specially branded versions of PAM or unique programs for their specific needs.
Specially created or customised programs have been built for the following clients:
• UWL Ltd (Universal Waldeck Limited): Specialised software to manage a 640 Ha wildflower farm with up to 200 employees.
• Australian Agricultural Company: Specialised livestock management information software for their Brisbane office and for their 27 cattle stations and farms. The work for AACo is ongoing and commenced in 1999.
• Michael Castor & Associates: Specialise software to manage the scheduling of a team of agronomists.
• GRDC (Grains Research & Development Corporation): Developed a handheld software system called “Paddock Diary” which they now make freely available to grain growers from their web site.
• AgWA (WA Department of Agriculture), CSIRO: Specialised software which accesses “Pastures from Space” data from the WA Department of Land Information web server and delivers it to farmers in graphical format.
• South Australian Department of Agriculture (SARDI): Specialised software to manage research projects.
• Stanbroke Pastoral: Customised PAM QA Plus for their specific requirements.
• Pacific Seeds: Customised PAM QA Plus for their specific requirements.
• Dovuro Seeds: Customised PAM QA Plus for their specific requirements.
• Harden Murrumbah Land Care Group: Customised PAM QA Plus for their specific requirements.
• Hardy Wines: Customised PAM AusVit for their specific requirements.
• Pulse Australia (“Great Grains”): Customised PAM QA Plus for their specific requirements.
• Pivot Ltd: (Now Incitec Pivot) Customised PAM QA Plus for their specific requirements.
• Syngenta: Customised the PAM Enterprise system for their specific requirements.
• Fosters (Beringer Blass Wine Estates): Customised the PAM AusVit system for their specific requirements.• De Bortoli Wines: Customised the PAM AusVit system for their specific requirements.
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