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Press Release - 10th July 2003

FXA Group and Fairport Technologies International Announce Co-Marketing Partnership to Offer Integrated Farm Management and Traceability Solution


FXA and Fairport today announced a co-marketing agreement for FXA’s OpsSmart and Fairport’s PAM software. FXA, an international enterprise software development company with headquarters in Seattle and regional headquarters in Bangkok, is focused on the development of food traceability assurance solutions. Fairport Technologies International, based in Perth, Australia, is Australia’s market leader in farm management software.
Both companies agree to co-market their technologies in the meats, fresh produce, cereals and seafood industries.
Today’s announced co-marketing agreement is the first step towards the development of a partnership to integrate FXA’s OpsSmart™ and Fairport’s PAM software. This combination delivers a powerful, highly scalable and versatile solution for the food industry, delivering food safety assurance on product safety, quality and origin and a powerful set of farm management applications. With this partnership, customers benefit from the seamless integration of OpsSmart™ and PAM.


FXA’s OpsSmart™
OpsSmart™ technology provides a traceability solution for the food industry. OpsSmart™ delivers on-line traceability for the food industry by tracking product safety, quality, and origin at any point across the entire supply chain, from farm to table. Most importantly, OpsSmart™ helps to secure your business.
With OpsSmart™, retailers and large distribution companies can gain automatic access to food safety and traceability information from manufacturers. The key issue of business data integrity is fulfilled in the OpsSmart™ solution by adopting a distributed database architecture that allows each user to set and revoke
permission and access rights based on their business contracts.


Fairport’s PAM

The multi-award winning PAM suite of software is Australia’s market leading farm production recording software. It includes a powerful mapping graphical information system integrated with animal and crop record keeping. PAM is used in a vast array of situations and can be user-configured for virtually any crop type and livestock enterprise. Apart from being Australia’s clear market leader, Fairport has successfully marketed PAM in New Zealand, South Africa, the UK and SE Asia. The suite of products include Palm and Pocket PC handheld data collection programs, a module for precision farming, a module for managing individual animals and a host of modules and features unique to PAM.


About FXA
FXA was incorporated in August 2000 with the goal of developing software solutions to meet the emerging global demand for food traceability. The company is headquartered in USA with regional HQ in Bangkok and London and a registered office in Hong Kong. In addition, the company has a research and development centre in Singapore, a technology development group in its U.S.A Global HQ, and a software production facility in Chennai, India.


About Fairport
Fairport is an Australian owned and operated company that was formed back in 1988 by Roger Wiese (a 5th generation farmer) to develop and distribute production recording and planning software for the agricultural and horticultural industries. Growing steadily over 15 years, keeping abreast of farming technologies and always responding to its clients’ demands for both software features and service, Fairport has always been a clear market leader.

Fairport boasts an enviable distribution network spanning four countries and a very skilled and stable professional team of developers and support staff. www.fairport.com

Although the true test of success is in the level of sales, Fairport’s PAM product won the “Australian” Newspaper and Fujitsu Award for Technical Excellence in production recording software three times and once won the best software in all classes at the Sydney Royal Agricultural Show.


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